People are calling for this 'sexist' and 'degrading' advert to be removed
Yves Saint Laurent (YSL) has been accused of "degrading" women and sexism in its latest advertising campaign in France.
SEE ALSO: People call out this advert featuring a woman's bottom as sexist
The image of a model in a leotard and roller skates bent over a stool has caused an outcry on social media, with many calling for the ad to be removed.
A second campaign image shows a reclining woman wearing fishnet tights with her legs open.
A post shared by SAINT LAURENT (@ysl) on Feb 10, 2017 at 10:41am PST
People have taken to Twitter to share their thoughts on the offending add using the hashtag #YSLRetireTaPubDegradante (#YSLRemoveYourDegradingAd).
Some have been comparing images of previous YSL adverts with the current campaign.
"YSL in 1967 and today. Equality is making progress, would you say? Anorexia, submission and humiliation," read one tweet.
#YSL en 1967 et aujourd'hui. L'#Égalité progresse vous dites? Anorexie, soumission et humiliation. #YSLRetireTaPubDegradante pic.twitter.com/tH7DMkh72p
— isabellajump (@isabellajump) March 4, 2017
"50 years separate these photos. Woman according to YSL 1967 - 2017," read another tweet.
50 ans séparent ces photos
La femme selon @YSL 1967 - 2017 #ShameOnYou #YSLRetireTaPubDegradante @anthonyvacc
cc @Min_FEDDF @MinistereCC pic.twitter.com/Ca9MsaNsRJ— Merete Buljo (@MereteBuljo) March 4, 2017
"Are you serious at YSL? No one is ashamed to release this?" read another tweet.
Vous êtes sérieux chez @YSL ? Personne n'a honte chez vous de diffuser ça ? pic.twitter.com/keJaGI3QHq
— Clara Gonzales (@Claranote) March 3, 2017
"Hi YSL, what's up with this completely degrading campaign?" wrote one person on Twitter.
Allo @YSL, qu'est ce que c'est que cette campagne complètement dégradante ? #choquée #Marketing. Cc @DenisJacquet @Fondationfemmes pic.twitter.com/sVc3023Kpz
— Capucine Coquand (@CapucineCoquand) March 3, 2017
"Shame on you," wrote another.
Is that your way to celebrate women's day, YSL? Shame on you! #BeBoldForChange #YSLRetireTaPubDegradante pic.twitter.com/62DI9M5ohr
— Camille Bullot (@hello_camille) March 6, 2017
An anti-sexism group has been placing stickers emblazoned with the word "sexiste" over the ads, dubbing the campaign an "incitement to rape".
YSL OU L'APPEL AU VIOL un corps offert : allongée jambes écartées timide innonfensive #YSL#feministe#publisexisme pic.twitter.com/Gqzvks2roc
— Brigade Anti Sexiste (@anti_sexiste) March 4, 2017
"This is not a woman, this is a sexual victim," read one tweet posted by the group.
CECI N'EST PAS UNE FEMME C'EST UNE PROIE SEXUELLE, définition de la femme selon #YSL pic.twitter.com/UVanFbQVKA
— Brigade Anti Sexiste (@anti_sexiste) March 4, 2017
YSL did not immediately respond to Mashable's request for comment.
