LOOK: Fashion Line Inspired By Infamous Drug Lord

Sebastian Marroquin, son of Colombia's late drug lord Pablo Escobar, poses for a portrait at his home in Buenos Aires, Argentina, Friday, Aug. 17, 2012. Marroquin, who legally changed his name and moved to Argentina in 1994 with his mother Maria Valeria Henao after his father was killed, says he created a clothing collection as a way to send a message of peace and reflection about his family's history. (AP Photo/Eduardo Di Baia)
Sebastian Marroquin, son of Colombia's late drug lord Pablo Escobar, shows a shirt from his new clothing line "Escobar Henao," which reads in Spanish "What's your future looking like?" and displays his late father's high school identification card, at his home in Buenos Aires, Argentina, Friday, Aug. 17, 2012. Marroquin, who legally changed his name and moved to Argentina in 1994 with his mother Maria Valeria Henao after his father, says he created the collection as a way to send a message of peace and reflection about his family's history. (AP Photo/Eduardo Di Baia)
Sebastian Marroquin, son of Colombia's late drug lord Pablo Escobar, shows a shirt from his new clothing line "Escobar Henao," covered with an image of a document from his father's bank account, at his home in Buenos Aires, Argentina, Friday, Aug. 17, 2012. Marroquin, who legally changed his name and moved to Argentina in 1994 with his mother Maria Valeria Henao after his father was killed, says he created the collection as a way to send a message of peace and reflection about his family's history. (AP Photo/Eduardo Di Baia)
Sebastian Marroquin, son of Colombia's late drug lord Pablo Escobar, shows a pair of pants from his collection "Escobar Henao" at his home in Buenos Aires, Argentina, Friday, Aug. 17, 2012. Marroquin, who legally changed his name and moved to Argentina in 1994 with his mother Maria Valeria Henao after his father was killed, says he created the collection as a way to send a message of peace and reflection about his family's history. (AP Photo/Eduardo Di Baia)
A shirt from the clothing line "Escobar Henao," covered with the image of Colombia's late drug lord Pablo Escobar's high school ID, and reading "What's your future looking like?," sits on display in the home of Escobar's son, Sebastian Marroquin, in Buenos Aires, Argentina, Friday, Aug. 17, 2012. Marroquin, who legally changed his name and moved to Argentina in 1994 with his mother Maria Valeria Henao after his father was killed, says he created the collection as a way to send a message of peace and reflection about his family's history. (AP Photo/Eduardo Di Baia)
Sebastian Marroquin, son of Colombia's late drug lord Pablo Escobar, shows a shirt from his new clothing line "Escobar Henao," covered with an image of his father's identity card and reads "What are you up to? Think it through," at his home in Buenos Aires, Argentina, Friday, Aug. 17, 2012. Marroquin, who legally changed his name and moved to Argentina in 1994 with his mother Maria Valeria Henao after his father was killed, says he created the collection as a way to send a message of peace and reflection about his family's history. (AP Photo/Eduardo Di Baia)

A picture of a poor Colombian student -- his stony stare stamped across a T-shirt asking “What’s your future looking like?” But the future of this young school boy is no mystery. He would grow up to be one of the most notorious criminals of all time: Pablo Escobar.

The Colombian drug lord’s images are featured in his son’s newest clothing line Escobar-Henao, which has gained popularity in countries like Mexico, Spain, and Austria according to Mamiverse.com. The new fashion line by Sebastian Marroquín (born Juan Manuel Escobar Henao) also features his father’s student ID card, driver’s license, and banks account ledgers. The line has produced over 10,000 t-shirts, priced to sell between 65 and 95 dollars. (See pictures of the clothing line above)

The elder Escobar was known as the leader of Colombia’s infamous Cartel de Medellín, which terrorized the country for over two decades until the kingpin was killed by Colombian soldiers in 1993. His drug- and violence-fueled reign resulted in an estimated 9 billion dollar fortune and the death of more than 4,000 individuals -- including magistrates, politicians, journalists, and civilians.

Marroquín, who legally changed his name after his father’s death, told the Associated Press that through the clothing line he hoped to turn a dark family history into an opportunity for reflection and peace.

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“We're not trying to make an apology for drug trafficking, to glamorize it in the way that the media does," Marroquín, 39, told Reuters.

In 1994, the drug lord’s son and widow, Maria Valeria Henao, fled to Argentina’s capital, where the family kept out of the public eye until 2009, when Marroquín participated in the documentary “Sins Of My Father.” In it Marroquín describes what it was like being Escobar’s son during his reign of terror as well as apologizes to the son of his father’s most prominent victim, presidential candidate Luis Carlos Galán.

Despite its popularity Marroquín told the Associated Press the clothing line would not be sold in Colombia though the factory is based in his birth city of Medellín to help create jobs and strengthen the economy, Mamiverse reported.

“We don’t wish to make money off of the grief of any Colombian,” Marroquín told the Associated Press.

But this isn’t the first time Pablo Escobar’s memory has resurged commercially. In 2007, his estate, Hacienda Nápoles, was opened to the public as a museum and theme park with the intention of “paying homage to his victims,” Oberdan Martinez, the administrator of the tourist attraction, told the Global Post. (Click to view pictures of the estate).

Earlier this year the Colombian TV network Canal Caracol also premiered the telenovela “Pablo Escobar, el Patron del Mal” (“ Pablo Escobar, The Boss of Evil”). The show, currently running in the U.S. on Spanish-language channel Telemundo, ran for 63-episodes and narrated the rise and fall of the cartel drug lord from the late 1970s to the early 1990s. Its popularity eventually prompted the circulation of a 16-page sticker book titled after the series in Escobar’s hometown of Medellín.

Pablo Escobar Magazine

A poster promoting a magazine style publication about the life of the late Colombian drug trafficker Pablo Escobar hangs on the wall of small food store in the neighborhood Comuna Nororiental 1 in Medellin, Colombia, Wednesday, Aug. 8, 2012. The magazine, whose publisher is unknown, comes with blank pages with instructions to fill them with small photographs which are bought separately, like baseball cards, at several small stores in this neighborhood. The cards showing images of Escobar, are a mix of real life photos and of actors playing out his life from a local TV series called "Escobar, El Patrón del Mal." (AP Photo/Luis Benavides)

Baseball Card-Style Photos

A youth holds baseball card style photographs showing the life of the late Colombian drug trafficker Pablo Escobar the he bought to fill the magazine style publication bellow at a small food store in the neighborhood Comuna Nororiental 1 in Medellin, Colombia, Wednesday, Aug. 8, 2012. The magazine, whose publisher is unknown, comes with blank pages with instructions to fill them with small photographs which are bought separately at several small stores in this neighborhood. The cards showing images of Escobar, are a mix of real life photos and of actors playing out his life from a local TV series called "Escobar, El Patrón del Mal." (AP Photo/Luis Benavides)

Showing Off The Magazine

Youths show the three magazines they bought about the life of the late Colombian drug trafficker Pablo Escobar outside a small food store where they made the purchase in the neighborhood Comuna Nororiental 1 in Medellin, Colombia, Wednesday, Aug. 8, 2012. The magazine, whose publisher is unknown, comes with blank pages with instructions to fill them with small photographs which are bought separately, like baseball cards, at several small stores in the neighborhood. The cards showing images of Escobar, are a mix of real life photos and of actors playing out his life from a local TV series called "Escobar, El Patrón del Mal." (AP Photo/Luis Benavides)

Pablo Escobar

In this 1983 file photo, Medellin drug cartel boss Pablo Escobar watches a soccer game in Medellin, Colombia. The Colombian television station Caracol is making a series about the life of Escobar, titled "Escobar, el patrón del mal," or, "Escobar, the boss of bad." The series is based on the book "The Parable of Pablo," written 11 years ago by journalist Alonso Salazar, who was mayor of Medellin between 2008 and 2011. Caracol estimates the series will air before the end of May 2012. (AP Photo, File)

A picture of late Pablo Escobar

A picture of late drug trafficker Pablo Escobar is hung from a wall inside the Napoles ranch thematic park in Puerto Triunfo municipality, Antioquia department, Colombia on June 21, 2009. The Napoles ranch, which has an area of 2,200 hectares and was built by Escobar, has turned into a thematic park with a memorial museum with differents exotic animals and a Jurassic Park. AFP PHOTO/Raul Arboleda (Photo credit should read RAUL ARBOLEDA/AFP/Getty Images)

Pablo Escobar Death

Colombian police and military forces storm the rooftop where drug lord Pablo Escobar was shot dead just moments earlier during an exchange of gunfire between security forces and Escobar and his bodyguard 02 December 1993. The death of Escobar and the bodygaurd ends a 16-month hunt for Escobar, who controlled one of the world's most ruthless drug trafficking empires. (Photo credit should read JESUS ABAD-EL COLOMBIANO/AFP/Getty Images)

Roberto Escobar Gaviria, brother of Pablo Escobar

MEDELLEN, COLOMBIA:  Roberto Escobar Gaviria, brother of Medellin drug cartel chief Pablo Escobar, in an undated file photo, surrendered to authorities in Medellin 08 October, 1992 with two other associates. Escobar brought a message from his brother saying thet he would surrender in a few days. (Photo credit should read FILES/AFP/Getty Images)
MEDELLEN, COLOMBIA: Roberto Escobar Gaviria, brother of Medellin drug cartel chief Pablo Escobar, in an undated file photo, surrendered to authorities in Medellin 08 October, 1992 with two other associates. Escobar brought a message from his brother saying thet he would surrender in a few days. (Photo credit should read FILES/AFP/Getty Images)

Pablo Escobar's Burial

MEDELLEN, COLOMBIA:  Hundreds of people wait, 03 December 1993, outside the cemetery, where the body of Pablo Escobar is being viewed. Police estimated that some 20,000 people came for the viewing, one day after the drug lord was killed by a police-army elite force in Medellin, Colombia. (Photo credit should read ROBERTO SCHMIDT/AFP/Getty Images)
MEDELLEN, COLOMBIA: Hundreds of people wait, 03 December 1993, outside the cemetery, where the body of Pablo Escobar is being viewed. Police estimated that some 20,000 people came for the viewing, one day after the drug lord was killed by a police-army elite force in Medellin, Colombia. (Photo credit should read ROBERTO SCHMIDT/AFP/Getty Images)

The Telenovela

In this undated image released by Telemundo, Andres Parra portrays Colombian drug lord Pablo Escobar in "Escobar, el patrón del mal," airing Monday thru Friday, July 9-13 at 9 p.m. EST on Telemundo. (AP Photo/Telemundo)
In this undated image released by Telemundo, Andres Parra portrays Colombian drug lord Pablo Escobar in "Escobar, el patrón del mal," airing Monday thru Friday, July 9-13 at 9 p.m. EST on Telemundo. (AP Photo/Telemundo)

This article originally appeared on HuffPost.