P&G to make Alexander McQueen fragrances
Procter & Gamble signs perfume license deal with Alexander McQueen label
NEW YORK (AP) -- Procter & Gamble, the world's largest consumer products maker, has added another luxury brand to its perfume business with a licensing deal with the Alexander McQueen label.
Terms were undisclosed Wednesday.
P&G said last week that it would make perfumes with designer Stella McCartney.
Procter & Gamble is the fourth-largest perfume maker in the world, behind L'Oreal, Coty and LVMH Moet Hennessy Louis Vuitton, according to research firm Euromonitor International. It makes perfume under brands including Escada, Dolce & Gabbana, Gucci and others.
Procter & Gamble Co. shares dipped 11 cents to $78.93 in afternoon trading.
