Outfront Media (OUT) Receives Advertising Rights by MBTA

Zacks Equity Research

Updated Wed, Sep 21, 2016, 8:20 AM

Outfront Media Inc. OUT announced that it has obtained advertising rights from the Massachusetts Bay Transportation Authority (“MBTA”). This allows the New York-based out-of-home (“OOH”) advertising company rights to advertise on the MBTA’s subways, commuter rail and buses, primarily in Boston. Importantly, the partnership will include the deployment of Outfront’s digital advertising platform, ON Smart Media. This will provide huge opportunities to MBTA to raise advertising revenues and offer smart communications system to the riders.

Outfront is a leading provider of OOH advertising space in key markets throughout the U.S. and Canada. With its billboard and transit advertising
displays, the company provides advertising services to diverse industries in the U.S and Canada. This latest partnership with MBTA further strengthens Outfront’s focus on top markets and offers it the chance of implementing the ON Smart platform on a large scale basis.

Notably, Outfront is constantly striving to convert from traditional static billboard displays to digital billboard displays. In digital billboard displays, multiple advertisements can be run in a single display, which provides huge opportunity to both the existing and the new customers to reach out to a larger audience. In line with this, the company has recently launched ON Smart Media platform to develop software and hardware solutions to target new consumers.

OUTFRONT MEDIA Price

OUTFRONT MEDIA Price | OUTFRONT MEDIA Quote

The company currently carries a Zacks Rank #3 (Hold).

Investors interested in the REIT sector can consider some better-ranked stocks like Alexandria Real Estate Equities, Inc. ARE, Arbor Realty Trust Inc. ABR and CareTrust REIT, Inc. CTRE. All these stocks hold a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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Outfront Media (OUT) Receives Advertising Rights by MBTA

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