Outfront (OUT) Counts Over 1K Users of its Mobile Network
Outfront Media Inc. OUT, the New York-based real estate investment trust (REIT), announced that more than 1000 brands have utilized Outfront Mobile Network. Notably, the mobile ad delivery solution provided by the company has been created on its out-of-home (OOH) asset base. This offers marketers additional data analytics features and helps in drawing more audiences.
Outfront is a leading provider of OOH advertising space in key markets throughout the U.S. and Canada. The company is constantly striving to convert its business from traditional static billboard advertising to digital displays. In line with this, the company has launched ON Smart Media platform to develop software and hardware solutions to target new consumers. Importantly, Outfront Mobile Network, introduced in Nov 2015 on the ON Smart Media platform, augmented the effectiveness of the OOH.
Outfront Mobile Network aids in effortlessly connecting physical and online platforms. Several brand innovators like Planet Fitness and Nissan have effectively used this network. Regional advertisers, including Fibre Federal and Sky Zone Trampoline Park, have reaped huge benefits by utilizing Outfront Mobile Network.
Currently, Outfront carries a Zacks Rank #3 (Hold).
Shares of Outfront outperformed the Zacks categorized REIT and Equity Trust - Other industry, in the last three months. During this time, shares of the company returned 6%, whereas the industry gained 2.8%.
Investors interested in the REIT space, may consider stocks like Global Net Lease, Inc. GNL, CoreSite Realty Corporation COR and CorEnergy Infrastructure Trust, Inc. CORR. All these stocks carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
In the last 30 days, Global Net Lease’s FFO per share for first-quarter 2017 escalated 11.1% to 60 cents.
In the last seven days, CoreSite Realty’s FFO per share for first-quarter 2017 increased 0.9% to $1.06.
CorEnergy Infrastructure Trust’s first-quarter 2017 FFO per share estimates moved up 6.5% to $1.14, in the last 30 days.
Note: FFO, a widely used metric to gauge the performance of REITs, is obtained after adding depreciation and amortization and other non-cash expenses to net income. All EPS numbers presented in this write up represent FFO per share.
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