Oprah Winfrey recently gave Microsoft's Surface her seal of approval when the gadget made her annual "Favorite Things" list. Oprah has been using Twitter and hashtag #FavoriteThings to endorse the Surface.
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But, we have to ask, does that really matter?
Technology users own more than one gadget -- often made from different companies -- and as my colleagues point out, people use an iPad differently than a Surface. And for Oprah, that's no different. She did put the iPad on her "Ultimate Favorite Things" list in 2010, saying, “I really think it’s the best invention of the century so far.”
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Additionally, a good Twitter client doesn't exist yet for Windows 8, says Mashable Tech Editor Pete Pachal.
Oprah, whose product endorsements usually boost sales for companies, compared the Surface to a Mercedes-Benz in O magazine's "Favorite Things" list:
"The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people! The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that's a wowser!"
The Surface will also appear in the televised Oprah's Favorite Things 2012 two-hour special on Nov. 18.
How do you feel about Oprah raving about the Surface via an iPad? Does that raise red flags about the product's capabilities? Or are people blowing this incident out of proportion? Weigh in below in the comments.
Microsoft Surface Powered Up
This is the Surface tablet with Touch Cover in place.
Click here to view this gallery. Screenshot of Oprah's Tweet from Mashable's Seth Fiegerman
Homepage photo via Prakash Singh/AFP/Getty Images
This story originally published on Mashable here.