Online holiday shopping in 2012 grows 16% from last year
Shopping online is becoming more popular than ever according to market research firm comScore. The company’s latest report shows consumers spent $38.7 million online during the first 51 days of the “November-December holiday season” – a 16% increase over the same period last year. ComScore says December 17th a.k.a. “Free Shipping Day,” saw 76% in growth compared to last year with “a strong $1.01 billion in spending.” A 53% growth rate in spending was also recorded on December 21st over the same period from last year, which comScore calls “a notable accomplishment this late in the season.”
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“We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week – with guaranteed shipping by Christmas – helped deliver an encouraging late-season surge,” said comScore in its latest report. “The result has been a significant uptick in the season-to-date growth rate, which now stands at 16 percent.”
This article was originally published by BGR