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Jesse Draper is creator and host of The Valley Girl Show through which she's become a spokesperson for startups and helped pioneer the way of new media content distribution. Formerly a Nickelodeon star, Draper is now CEO of Valley Girl‚Ñ¢ where she oversees the show and runs technology blog Lalawag.com.
Talk about a secret startup! James Hirschfeld and sister Alexa started Paperless Post while James was still in college at Harvard. They worked on their business in secret, pushing the definition of "stealth mode" to new heights: James designed their product in his dorm room without even telling his roommate! They didn't want to tell a soul until they were ready to launch.
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Paperless Post, the formal online invitation service, is taking the invite business by storm. On this episode of The Valley Girl Show, James Hirschfeld shares a bit about the business with us.
We talk about how they came up with their pricing model, why they decided to charge for their service, despite advice not to, and we reveal came up with the "pop up" envelope idea.
We also come up with yet another way of making postal mail paperless.
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This story originally published on Mashable here.