‘One Free Carry Off’: Twitter roasts United with new airline slogans

United Airlines is facing a major public relations crisis after a viral video showed a passenger being violently removed from an overbooked flight. And the criticism isn’t slowing down — at least on Twitter.

The airline was widely mocked for an initial statement from United CEO Oscar Munoz that vaguely referred to the “upsetting event.” He apologized for “having to re-accommodate” those customers who were bumped from the flight. (On Tuesday, Munoz issued a longer statement communicating his “deepest apologies” for the incident and vowing reforms.)

United’s motto is “Fly the friendly skies.” Critics who have been following the ongoing fiasco on Twitter had some rebranding suggestions for the airline, which they shared using the hashtag #NewUnitedAirlinesMottos.