ABC's fantasy drama Once Upon a Time sparked the most activity ever for a broadcast premiere on social entertainment platform GetGlue. Sunday's season two premiere generated more than 93,000 check-ins, comments and likes, marking a 253% growth spurt compared with GetGlue activity for last year's premiere.
ABC has been working closely with GetGlue to leverage the platform -- whose website just underwent a major redesign to become personalized viewing guide -- GetGlue spokeswoman Claire Gendel tells Mashable.
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Some 59,000 check-ins account for most of Sunday's activity. The show has 1.41 million check-ins now.
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Here's how Once Upon a Time stacked up against other premieres, according to Trendrr data:
This story originally published on Mashable here.