Obama buys Twitter ad for Iowa caucuses
Political junkies following the Iowa caucuses on Twitter were greeted by paid advertisements from 2012 presidential candidates Tuesday, including at least one from President Barack Obama.
Obama for America — the president’s campaign committee — paid for a “Promoted Tweet,” which briefly appeared at the beginning of the Iowa caucuses Tuesday evening. Promoted tweets are paid advertisements by political organizations and companies, allowing specific tweets, or Twitter updates, to be promoted to the top of search results.
“When candidate Obama won in Iowa four years ago, he made promises to this country that he’s kept as President,” tweeted @BarackObama, the president’s official Twitter profile, managed by Obama for America.
The tweet — originally posted to Twitter around 4 p.m. EST — appeared at the top of Twitter results for “#iacaucus,” the search keyword, or hashtag, utilized by Twitter users to discuss the Iowa caucuses on the social network.
The link in the tweet took users to a page on BarackObama.com called, “Where were you when Obama won Iowa?”
The page, which features a video harkening back to Obama’s 2008 Iowa victory speech, asked users for their email address, name, zip code and even for a fond photograph of where they were in 2008.
Obama has been criticized by opponents for what they perceive as a constant campaign effort for re-election since 2008.
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