NRA Tweet: 'Good morning, shooters. Happy Friday! Weekend plans?'

Alex Fitzpatrick

At 9:20 a.m. ET Friday morning, a Twitter account associated with the National Rifle Association sent the following tweet:

[More from Mashable: ]

When the tweet was noticed by a large number of Twitter users a few hours later, many found it appalling and in poor taste given Friday's tragic shooting in Aurora, Colo.

The tweet was sent through social media management platform Hootsuite, an indication that is was likely scheduled in advance. However, the tweet had yet to be deleted by 12:00 p.m. Friday.

When Mashable reached out to an NRA press contact, she didn't seem to know of the tweet's existence. Mashable is awaiting further details from the NRA, and we'll update this post with any response.

The American Rifleman, which posted the tweet, is an "official journal" of the NRA, which provides "the latest in shooting news and firearms reviews."

This story originally published on Mashable .