The Nintendo Switch looks to deliver a gaming experience suited to both home console players and those who play on the go, but Nintendo is remarkably conservative with its initial sales estimates thus far, only expecting to sell 2 million units by the end of next March.
This would be substantially less than the Wii U, which managed to sell about 3 million units by the end of 2012.
Nintendo revealed its estimate at a fiscal earnings report attended by Wall Street Journal reporter Takashi Mochizuki, during which Nintendo CEO Tatsumi Kimishima also stated that there will be opportunities for prospective buyers to try out the Switch before launch and that the company doesn’t plan to sell the system at a loss — this is a strategy that Nintendo also appeared to use in 2011 with the launch of the 3DS, before it drastically cut the price after just a months on the market and provided early adopters with 20 free games as an apology.
Mochizuki adds that Nintendo is “listening to what consumers expect from [Nintendo]” in regard to the system’s price. The Wii and Wii U both offered a less-expensive alternative to PlayStation and Xbox, and financial services group Marquarie predicts that the console will cost somewhere between $300 and $350.
Either price would be less expensive than the PlayStation 4 or Xbox One were at launch, but both consoles have gone on to receive substantial cuts in the years following. Nintendo saw its share price drop following the Switch’s announcement, with investors worried that Nintendo wasn’t doing enough to separate itself from the mobile gaming market.
Though investors haven’t been impressive with the Nintendo Switch thus far, we’re very excited about Nintendo’s next gamble. With processing power that appears to almost rival the Xbox One and the (apparent) ability to play games like Skyrim on the go, the Switch could very well be a smash hit.