Nielsen offering priced at $35.01 per share

NEW YORK (AP) -- Nielsen Holdings NV, a provider of information and insight into what global consumers watch and buy, said Tuesday that the secondary public offering of its common stock priced at $35.01 per share.

The offering's price matches the company's Monday closing stock price.

Some of the company's existing shareholders are selling 35 million shares. No shares are being sold by the company and it will not receive any of the offering's proceeds.

In addition, the offering's underwriters — J.P. Morgan Securities LLC, Citigroup, Deutsche Bank Securities Inc. and Goldman, Sachs & Co. — have been granted an option to buy an additional 5.3 million shares at the public offering price less the underwriting discount.

Nielsen shares fell 17 cents to $34.84 in premarket trading about an hour before the market opening.