In one of the final, wheezing gasps from the magazine that the world, for 79 years, used to know as Newsweek, there is now word that The Newsweek Daily Beast Company has officially changed its name to "NewsBeast" — which sounds about as fierce as the company is not. Brian Ries, the social-media editor for "NewsBeast" broke the news this morning:
BREAKING! “The Newsweek Daily Beast Company” has officially changed its name to NewsBeast, per our CEO! Internet wins!— Brian Ries Verified! (@moneyries) February 1, 2013
That sort of sounds cool, at least according to the folks at the print magazine formerly known as Newsweek and now known as an iPad app and website, who will be getting "fun" new "NewsBeast" email addresses:
As Ries insists, though, this is more about the bigger company changing it's name — The Daily Beast will remain, as will Newsweek, which since that terrible last issue has continued to exist only in tablet and international form....
@cschweitz it’s feb! Note site/magazine not changing, just company name. The name on our paychecks.— Brian Ries Verified! (@moneyries) February 1, 2013
Adding insult to weirdness, this newly named "NewsBeast" company doesn't own @NewsBeast Twitter handle. It looks like it belongs to a Greek organization: