How to 'write what you know'

Inman News

Real estate content is ubiquitous. With countless sites devoted to the subject, how can real estate professionals stand out? One way is to learn from those who are creating compelling content around the subject of real estate day in, day out.

On the opening day of Real Estate Connect New York City, four Big Apple-based journalists will discuss "What makes a great real estate story?" They'll detail how they choose who, what and how to write about real estate. Real Estate Connect runs Jan. 16-18 at the Grand Hyatt New York.