'Nudge' real estate marketing tool now incorporates photos

Inman News

Nudge, the Web-based app from real estate marketing firm 1000watt Consulting that allows real estate pros to create clear, straightforward ads in a short amount of time, now incorporates photos.

The app was designed to be a streamlined, simple real estate marketing alternative to the sometimes difficult-to-relate-to marketing reports full of text, charts and graphs, said 1000watt partner Marc Davison, who helped design the app.

With the release of Nudge 2.0, users can now update photos directly from Instagram, or from their desktop, and create straightforward ads akin to those from big-brand ads like Groupon, Davison said.

The first iteration of the app, released in April, had 10 clip art-like interactive images that users could modify to indicate broad market conditions such as whether inventory was up or down.

Users would adjust the art in its predetermined settings, give it a title, include some text (450-character max) and then send it out over email, embed it on their website or share it via social media.

Now, while retaining many of the app's former characteristics, Nudge allows real estate pros to add their own images and includes a streamlined design, Davison said. In a nutshell, he said, it's now become a marketing tool that allows users to create a marketing piece with "a nice image, simple text and a call to action."

"Marketing should have a soft touch," Davison said. "A Groupon comes every day for one cool thing," and Nudge makes it easy for real estate pros do to the same thing, he said.

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