Listingbook now managing leads for brokers

Inman News

Listingbook LLC announced the release today of its Broker Lead Incubation Service (BLIS), a tool for brokers that manages their "cold" leads, cultivates them and then hands them over when they're close to being transaction-ready.

The system, a slow-drip, outsourced marketing tool, is built to convert leads, even old ones, into hot prospects, according to Listingbook.

BLIS, Listingbook's first service developed for brokers, works by a broker first providing leads to Listingbook, which creates a broker-branded version of its client-management system. Then Listingbook emails leads to sign up with the system, giving them access to the multiple listing service-sourced, broker-branded home search powered by Listingbook.

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