Agents gain access to Chinese-language portal

More than 200,000 real estate professionals in 24 countries, about half of them in the U.S., can now market their listings on Juwai.com, an international real estate search and information portal for Mandarin-speaking Chinese consumers.

Real estate marketing services company Previsite syndicates listings to a network of real estate portals worldwide with a reach of more than 70 million potential buyers, the company said.

As a result of an exclusive partnership with Hong Kong-based Juwai.com, Previsite's real estate customers will be able to promote their more than 1 million property listings -- of which more than 500,000 are in North America -- to Chinese buyers, which the companies claim are the world's fastest-growing property buyer demographic.

Of Previsite's more than 200,000 real estate customers, more than 100,000 are based in the U.S. Of those U.S. customers, about 42,000 signed up as individual agents, about 40,000 through their real estate associations, and about 23,000 through their brokerages, the company told Inman News. Previsite is headquartered in Suresnes, France, and has its North American base in Atlanta.

"Our agent customers have been asking us to make it easy for them to market to Chinese buyers because they are key purchasers in many markets," said Eric Calosci, CEO of Previsite, in a statement.

"This partnership with Juwai.com enables us to significantly increase an agent's chance of selling their property more quickly and at a higher price, right from within the Previsite dashboard they already use every day. They will be able to tap a huge market with no learning curve."

Juwai.com launched in December 2011. In a statement, Juwai.com co-founder Simon Henry said one-third of Chinese millionaires have assets overseas.

"They have a voracious appetite for overseas property investments," Henry said. Chinese consumers "continue to flock to Juwai.com from all corners of the world, with more than 32 percent of all website visitors living outside of China."