NBCUniversal's Linda Yaccarino will take over as Twitter CEO

Elon Musk announced hat Linda Yaccarino, the former head of ad sales for NBCUniversal, will be Twitter's next CEO. Comcast owns NBCUniversal, the parent company of NBC News. CNBC's senior media and tech correspondent Julia Boorstin reports on how Yaccarino may use her business and advertising experience to help the struggling social media platform.