National Lipstick Day: 5 Black-Owned Brands To Shop

National Lipstick Day is July 29, but we’re ready to start celebrating now! As if we needed a reason to buy MORE makeup, the holiday is giving us another excuse to hit the cosmetics aisle. Fortunately, there are many Black-owned makeup brands to shop for the holiday.

A Brief History of Lipstick

Applying pigment to the lips is a practice said to date as far back as 5,000 years ago. It was a popular trend that both men and women took part in.

For example, the people of Sumeria ground colorful jewels into a powder before applying it to their faces. And ancient Egyptians made lipstick by squashing insects. The result was carmine, a deep red pigment made from the shells of cochineal insects.

As a coming of age ritual, Australian Aboriginal girls used clay to create a pigment for their lips. And the early Chinese used beeswax as a kind of chapstick for their lips.

National Lipstick Day: Modern Trends

Lipstick has come a long way. Now you can find an assortment of colors, applications, and finishes to suit any makeup style. Because of this, many people want in on the action.

Plenty of celebrities and social media influencers have started cosmetics lines selling lipsticks to their fans. And you can find a number of viral clips on platforms such as TikTok, where people share trends like “Gym Lips” or the “Q-Tip Lipstick Trick.”

Now that National Lipstick Day is here, it’s time to celebrate. And what better way to do that than buying a new lipstick or two (or three). But instead of shopping at popular retailers, you can salute the holiday by supporting a Black business. Here are five Black-owned beauty brands that are giving us a reason to pout:


LipLoveLine is a lip care brand that carries clean, vegan, and cruelty-free products. All of the beauty products at LipLove Line are made with quality ingredients, including Pomegranate Flower Extract for its healing and anti-inflammatory properties and Jojoba Seed Oil for moisture and 

For National Lipstick Day, they’re rolling out their newest debut collection of soft, matte liquid lipsticks. The collection features five lipstick shades:  

  • Brown Lipstick “Rooted” 

  • Red Lipstick “Knock” 

  • Plum Lipstick “Esther”

  • Nude Brown Lipstick “Ask” 

  • Rose Pink Lipstick “Seek”

Also, because the brand promotes inclusivity, each shade can complement any skin tone. And to celebrate the holiday, LipLoveLine is having a special promotion for $10 per lipstick!

The Lip Bar


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The Lip Bar is a Black-owned cosmetics company with a wide selection of beauty products. From Micro Brow Pencils to Strengthening Mascaras, the shop has everything you need for a flawless beauty routine.

And true to their name, they also carry a number of products for your lips, such as lip liners and glosses. They also sell lipsticks with both matte and satin finishes.


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Their “Vegan Liquid Matte Lipstick” is infused with vitamin E and Jojoba oil to give you smooth and soft lips with a velvety matte finish. Each lipstick is vegan and cruelty-free for long-lasting wear you can feel good about.

Bossy Cosmetics

Bossy Cosmetics is a beauty brand for women of all backgrounds. Its owner, Aisha, started the company to instill confidence in her customers. And because of this, Bossy Cosmetics is dedicated to providing not only quality products but service.

Their products are of such great quality that the brand found a fan in the G.O.A.T herself, Oprah Winfrey. In 2021, Winfrey featured four Bossy Cosmetics lipsticks as part of her annual “Favorite Things” list. Now, you can try all four lipsticks when you purchase their gift set bundle.

Each lipstick is formulated with Watermelon Seed Oil to give you plump, hydrated lips. Not to mention, they’re also vegan, paraben-free, and sulfate-free!

Ace Beauté Cosmetics


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Ace Beauté Cosmetics is a Black-owned cosmetics company that’s all about fun. The brand is committed to “bringing the fun back in makeup.” And they’re doing just that with their innovative makeup game, Palettopoly.

The game provides a way to help you decide your makeup style. At the end of the game, you’ll receive suggestions for eye makeup, lash style, and lip color.


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Of course, Ace Beauté Cosmetics carries a line of products with fun and flirty names, such as their “Falling For You Palette” or their “Besties Forever Bundle.”

Their “Pout Perfect Lipstick” is a gamechanger. Available in five colors, its rich pigment glides smoothly on your lips for an irresistible satin finish.

Danessa Myricks Beauty


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Danessa Myricks Beauty provides customers with a comprehensive lineup of quality products. There, you can find everything you need, from beauty oils to cream palettes.

Their “Colorfix Matte” cream is Allure’s “Best of Beauty” award winner. This multi-functional delivers a rich, pigmented tint to eyes, lips, and cheeks. And their “Yummy Skin Glow Serum” is perfect for adding a radiant glow to the skin.

The company’s collection of lip products is as diverse as the skin tones they cater to. Their “Dewy Cheek and Lip Palette” is a dual-action product that you can apply to your cheeks and lips. Featuring four beautiful colors, it provides the best bang for your buck.