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For many of Earth’s creatures, time is running out. That’s why on May 19, Endangered Species Day, the National Geographic Society and the Outdoor Advertising Association of America (OAAA), the national trade association for the out of home (OOH) advertising industry, launched a groundbreaking OOH campaign aimed at saving species at risk in the wild. The campaign’s key message is: “See what we can #SaveTogether before it’s too late.”
Featuring stunning images from the National Geographic Photo Ark, the campaign sounds the alarm for the conservation of wildlife and their habitats. Following the digital OOH launch of the campaign in Times Square and other major U.S. cities today, the #SaveTogether campaign will continue throughout the summer on donated billboards and other OOH formats across the country.
Founded by National Geographic photographer Joel Sartore, the Photo Ark aims to document every species currently living in the world’s zoos and wildlife sanctuaries, inspire action through education, and help save wildlife by supporting on-the-ground conservation efforts. Sartore has photographed more than 6,500 species so far on his quest to create the National Geographic Photo Ark. Once completed, the Photo Ark will serve as an important record of each animal’s existence and a powerful testament to the importance of saving species.
Sartore’s breathtaking portraits inspire people to care about these animals and to take action while there’s still time to protect them. (National Geographic)