How Much Are Your Reviews Worth to Yelp?
The answer would be around $900 million. The ubiquitous consumer review company priced its IPO at $15 a share starting today, which as Reuters reports, was above the expected range, valuing the website at nearly $900 million. (Earlier this month Yelp said it would sell between $12-$14 per share.) That hefty valuation doesn't come without some questions. As the Associated Press notes, the 8-year-old company has yet to turn a profit, though the offering could raise as much as $123 million for the company before expenses. You can follow Yelp's stock on the New York Stock Exchange today under the symbol: YELP.
