Online and mobile voting is now open for nine MTV Video Music Awards categories, including Video of the Year, Best New Artist, Best Video With a Message and new category Best Electrongic Dance Music Video.
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MTV will not be accepting votes for Best Choreography, Best Art Direction, Best Cinematography, Best Direction, Best Editing and Best Visual Effects.
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Among the artists vying for moon man statues are Rihanna and Drake, who both lead in nominations with five each. Katy Perry, Kanye West, Gotye, Black Keys, Beyonce, Skrillex, Frank Ocean and Fun also got nods, while fan favorite Lady Gaga got snubbed.
Voting for all categories closes on Aug. 26, except for Best New Artist, which will continue to accept votes through Sept. 6.
MTV also revealed the first two performers Tuesday: 14-time Grammy winner Alicia Keys and British-Irish boy band One Direction will make their VMA debut.
Last year's VMAs ramped up its digital offerings with a second-screen experience on desktop, iOS and Android. At the time, the onstage pregnancy reveal from Beyonce shattered Twitter's tweets-per-second record with 8,868 TPS. That moment has since been edged out by five other events.
Kristin Frank, MTV and VH1 Digital's general manager, recently told Mashable viewers can anticipate even more social elements this year as MTV plans to incorporate digital elements from its new "storytelling without borders" initiative.
Nominees for the 2012 MTV Video Music Awards
This story originally published on Mashable here.