New MTA Cards Reach Cult Status
New York MetroCard passes have officially reached icon status thanks to a recent collaboration with popular accessory and apparel brand Supreme.
The new Supreme MetroCards hit select New York transportation ticket kiosks a day ago, but the cards were already fetching hefty resale prices online. The exclusive, limited-edition MetroCard, which only comes with two swipes, originally debuted for $5.50. As of Tuesday, the tickets were reselling online on eBay for up to $130, amNY reported.
The release coincided with the Supreme flagship store's recent opening on Lafayette Street, which had fans lining up outside the store for nearly a week, according to Vogue.
The cards, which feature the cult streetwear brand’s logo, created long lines Monday at select kiosks around the city. While many anxiously waited to see if they'd receive the “golden ticket” of MTA cards, some joked about the ridiculousness of the venture.
“It’s funny because there’s a joke that they could slap Supreme on anything and people will buy it,” Mike Chua told amNewYork while standing in line for the Supreme store opening. “I think it’s a cool novelty for people who are not from New York … We do have the best subway system.”
The New York transportation service has been making advertising space available on its cards since 1995, according to the New York Daily News.
Neither the MTA nor Supreme disclosed how many cards would be made available, according to The Verge. But it might not be too late to pick one up at a vending machine. The MTA announced late Monday evening that the tickets were sold out at the ticket machines but would be replenished soon. Fans were encouraged to “check back in a day or so.”
Subway kiosks with the trendy cards included stations at 125th Street, Queens Plaza, Atlantic Avenue, Prince Street, Spring Street, Union Square, Marcy Avenue and, of course, Broadway-Lafayette Street.
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