Motorola promotes its $150 low-end phone by bashing the iPhone 6 Plus
One of the problems that affected certain iPhone 6 Plus models soon after launch was related to a main selling point of any iPhone: its build quality. Some users discovered their iOS phablets can bend under pressure during regular use, and there were plenty of videos showing how easily the phone bends in certain situations.
Even though that scandal quickly died down, people still take shots at Apple for its “Bendgate” issue, and now it’s Motorola’s turn to have a little fun at the expense of the Cupertino-based company.
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In a blog post detailing how the company built the latest version of its Moto E (the 2015 edition), Motorola briefly and not-so-subtly mocked bending iPhones by saying that Motorola built the affordable handset in such a way as to avoid any bending accidents, though it didn’t specifically name the iPhone 6 Plus.
“A phone is more than just what is inside of it. It’s also about how it looks and feels,” the company wrote. “The Moto E has a curved back, ergonomically designed to fit perfectly in your hand and not bend in your back pocket. You can also choose a soft touch finish on the black Moto E for a more comfortable feel and better grip.”
Motorola also took indirect stabs at the iPhone for its high prices, but also at other expensive devices from the competition.
“We designed the Moto E with the idea that people shouldn’t have to pay a lot to join the connected world and experience it at its best,” Motorola’s president Rick Osterloch said. “So we did what other companies weren’t doing with their affordable devices. We packed in great design, great engineering and great software. We’re also providing great customer service and software updates that continue long after you buy the phone. Now that’s real bang for the buck. And that’s what makes Moto E different.”
The 4G LTE-enabled Moto E second-edition will cost you just $149.99. Comparatively, the entryvpoint for the iPhone is $450, provided you buy last year’s iPhone 5c model — the cheapest iPhone 6 is $649 and the cheapest 6 Plus costs $749.
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This article was originally published on BGR.com
