Morgan Stanley Predict Huge Sales for the iWatch

Morgan Stanley Predict Huge Sales for the iWatch

While Apple still has never confirmed the iWatch's existence (or anything close to to a plan for it) analysts everywhere believe it will launch this fall or winter to mega sales.

Last week, Ming-Chi Kuo, an Apple analyst with a very reliable track record, said he believes a production issue is affecting the iWatch launch date. Kuo believes the smartwatch will not go on sale until late December, missing the holiday sales boom entirely. However, a report from Morgan Stanley shows more market optimism for the device.

Analysts at Morgan Stanley believe the watch will sell for $300, with about a 40-to-50 percent profit margin. They estimate 30-to-60 million iWatches will be sold within the first year of availability. In June, UBS analyst Steven Milunovich also predicted a $300 selling price. However, his sales predictions differed. UBS estimated 21 million units would sell in the 2015 fiscal year and 36 million in 2016.

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Morgan Stanley came to their 30-to-60 million sales conclusion by studying brand loyalty and the sales trajectory of iPhone and the iPad. The 12-month price target for Apple stock has been raised at Morgan Stanley, from $99 per share to $132. The low end is $74. 

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