Model 3 owners want to buy another Tesla — and they are most interested in a Cybertruck next, survey shows

  • A majority of Model 3 owners planning to buy a Tesla in the next two years would consider a Cybertruck, according to a Bloomberg Survey.

  • Interest in the Cybertruck appears unmoved despite numerous delays in the vehicle's production.

  • Tesla manufactured its first Cybertruck earlier this month, though it hasn't announced an official price.

Tesla's long-awaited Cybertruck has yet to hit the road, but Tesla owners are sold on its potential.

Almost 75% of Model 3 owners who said they are planning to buy a new car in the next two years said they'd consider purchasing a Tesla, according to a new Bloomberg survey. A majority — 51.8% — of those who said they'd want to buy a Tesla said they would be most interested in a Cybertruck.

The survey polled 5,000 owners of Tesla Model 3s, the company's first mass-market vehicle that was released in 2017.

The Cybertruck, which was announced in 2019, will be Tesla's first pickup truck and is marketed by the company as the "most powerful tool" it has built.

The Cybertruck immediately turned heads with its futuristic, stainless-steel "exoskeleton" and its on-stage introduction, during which the truck's "armor glass" was shattered.

The vehicle doesn't have an official price. When it was announced in 2019, the company said the Cybertruck would start at $40,000, though Musk has since said that the price would change. As of now, the electric-car maker is allowing people to reserve a truck for a $100 refundable deposit, and over 1.9 million Cybertrucks have been preordered, according to a crowdsourced reservation tracker from Electek.

When those people will actually get their trucks is still to be determined.

Originally, the truck was supposed to start shipping in 2021, but a number of delays have held up Cybertruck production. Tesla's Texas factory finally manufactured its first Cybertruck this month, nearly four years after its introduction to the public.

"Sorry for the delay, we're finally going to start delivering production Cybertrucks later this year," Musk told investors in May. "And I think the product, if anything, is better than expectations."

Bloomberg's survey results — which found that Model 3 customers love the car, even if they don't love Musk — come out as Tesla faces scrutiny for exaggerating the driving range estimates on its vehicles' dashboards.

Tesla did not immediately respond to Insider's request for comment.

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