Mobile devices account for more than a quarter of all Internet traffic

Online retail sales growth slows sharply on Thanksgiving Day

Going all the way back to last May, only 10% of people accessing the Internet did so through a mobile device. According to the latest report from Walker Sands, that number has since surged to a walloping 28% in the third quarter of 2013, a 67% year-over-year increase from the same quarter in 2012. John Fairley, the director of Web services at Walker Sands, explained that “device preference aside, the share of traffic coming from mobile continues to grow.” That said, certain devices have increased their share of the online market, such as the iPhone and Android tablets. On the flip side, iPads and Android phones have actually had slight decreases in traffic this quarter. Overall, iOS devices are still in the lead with 47% of all mobile traffic, but Android continues to steal traffic every year and is now up to 44.4%.

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