Let's be honest: It's been a rough couple of years for Microsoft. The company just posted its first quarterly financial loss in its history. And after a decade and a half of near-unquestioned dominance in the operating system market, the company is facing a threat from a resurgent Apple — Microsoft's market lead over Apple is the smallest it's been since the release of Windows 95. If there was any time for Microsoft to reinvent itself, it'd be now, and to that end, the company has taken a bold step: It's changed its corporate logo for the first time since 1987.
The new logo was announced today at the opening of the company's new Boston Microsoft Store. It also appears on the microsoft.com website.
It's simple and sleek, clearly a nod to the new Windows 8 operating system slated to be released in late October. It incorporates the four-color Windows emblem, reduced to tiled squares — the first time the company has used a non-text element in its logo. "Microsoft" is written in the font Segoe that's routinely used in its products.
Will the new logo help turn the company around? Probably not on its own, but Microsoft could certainly use any kind of fresh start it can get.
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