Michael Moses, Dwight Caines Named Universal’s New Marketing Heads
Michael Moses has been named Universal Pictures’ new president of worldwide marketing and has hired Dwight Caines as co-president, the studio announced in a company-wide memo.
The new hires come after former marketing chief Jeff Goldstine was fired from the company following accusations of inappropriate conduct. Two other marketing executives, Seth Byers and Scott Abraham, were also dismissed for inappropriate conduct.
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Moses has been with Universal for 18 years, while Caines joins Universal after a 20-year tenure at Sony that ended in 2016. Moses will focus on the creative side of the marketing department, while Caines will focus on media and data-driven strategy. Both will report to Universal Pictures Chairman Donna Langley.
“Michael is a trusted advisor to senior leadership and possesses a strategic vision that few others in our business today can match,” Langley said in a joint memo statement with Universal Filmed Entertainment Chairman Jeff Shell From the greenlight process through theatrical release and beyond, Michael adds invaluable insight throughout the lifecycle of a film.
Additional hires under Moses include Lauri Brown as senior vice president, creative advertising. Brown previously led marketing campaigns for films by Christopher Nolan and Peter Jackson as senior creative director at Ignition.
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