A Method to the March Madness?

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The NCAA 2013 Men’s Basketball March Madness Tournament officially tiped off on Thursday, March 21st. For those of you unfamiliar with the tournament, 64 teams from colleges and universities across the United States compete for the championship, awarded to just one winner in early April. Buzzer-beating upsets are as common as fan face paint and schools from parts unknown, making it challenging to choose the winner in your office tournament bracket.

To give you a sense of the tournament’s popularity and appeal, according to USA Today “Last year’s championship game alone had about 20 million TV viewers. The overall tournament had 52 million visits across March Madness on Demand’s broadband and mobile platforms.”

Guest Post by Jeff Healey, Director of Product Marketing at Vertica Systems