Meghan Markle Made This Shade Of Lipstick Sell Like Crazy

Julia Brucculieri
Updated

Meghan Markle is a true beauty influencer.

Not only has the duchess left a lasting impression on the world of royal beauty, she’s also helping drive sales to some of her favorite beauty brands and products ― particularly Charlotte Tilbury’s Matte Revolution lipstick in “Very Victoria,” often cited as one of her go-tos.

According to new data from Narrativ, a tech company with the “aim of building a better internet for shoppers,” a sampling of online articles that mentioned the Duchess of Sussex wearing that particular lipstick has propelled more than $20,000 in direct purchases.

<a href="https://shop.nordstrom.com/s/charlotte-tilbury-matte-revolution-lipstick/4083222" target="_blank" rel="noopener noreferrer">Charlotte Tilbury's Matte Revolution lipstick</a> in "Very Victoria," $34. (Photo: Nordstrom)
Charlotte Tilbury's Matte Revolution lipstick in "Very Victoria," $34. (Photo: Nordstrom)

Narrativ used its research to determine the 10 celebrity influencers with the biggest revenue-driving power, and Markle took the top spot. Behind her are Kylie Jenner, Kim Kardashian and Jennifer Lopez. Others on the list include Rihanna and Selena Gomez.

To compile the list, Narrativ analyzed over 1,000 articles (about 25 female celebrities in total) that have amassed more than 1.5 million clicks total. Of those articles, about 240 were written about the duchess, and about 25 of them specifically mentioned her go-to lipstick. The $20,000 of purchases came from those 25 articles.

Of course, Markle’s influence goes beyond beauty. She, like fellow royal Catherine, Duchess of Cambridge, has the clout to increase exposure for brands, and some of the clothes she’s worn have sold out within minutes.

We think it’s safe to say the “Meghan Markle effect” isn’t dying down just yet.

If you’re a fan of the royal’s beauty looks, check out more picks she reportedly loves:

Kate Somerville Quench Serum

Markle told Beauty Banter she uses Kate Somerville's Quench serum to "maintain the glow" she used to get from Somerville's facials in Los Angeles.&nbsp;<br /><strong><br /><a href="https://www.katesomerville.com/anti-aging-products-quench-face-serum" target="_blank" rel="noopener noreferrer">Kate Somerville Quench hydrating face serum</a>, $75</strong>

Shu Uemura Eyelash Curler

The Duchess&nbsp;of Sussex once told <a href="https://beautybanter.com/banter-babe-meghan-markle" target="_blank" rel="noopener noreferrer">Beauty Banter</a> that&nbsp;Shu Uemura's eyelash curler was a beauty product she couldn't live without because "it makes you look instantly awake." She also raved about it in an interview with <a href="https://www.birchbox.com/magazine/video/birchbox-crush-meghan-markle-of-suits" target="_blank" rel="noopener noreferrer">Birchbox</a>.&nbsp;<br /><br /><strong><a href="https://www.shuuemura-usa.com/4935421350853.html" target="_blank" rel="noopener noreferrer">Shu Uemura eyelash curler</a>, $16.50</strong>

Fresh Sugar Advanced Therapy Lip Treatment

"I have searched high and low and tried every kind of lip balm, but this is the very best," Markle told <a href="https://beautybanter.com/banter-babe-meghan-markle" target="_blank" rel="noopener noreferrer">Beauty Banter</a>. "Soft, kissable, buttery lips. I swear by it."<br /><br /><strong><a href="https://www.sephora.com/product/sugar-advanced-therapy-lip-treatment-P302103" target="_blank" rel="noopener noreferrer">Fresh Sugar Advanced Therapy lip treatment</a>, $26</strong>

Nars Blush In Orgasm

The royal also told <a href="https://beautybanter.com/banter-babe-meghan-markle" target="_blank" rel="noopener noreferrer">Beauty Banter</a> she loves the Nars blush in Orgasm for a "perfect rosy flush that brightens the face."&nbsp;<br /><br /><strong><a href="https://www.narscosmetics.com/USA/orgasm-blush/0607845040132.html" target="_blank" rel="noopener noreferrer">Nars blush in Orgasm</a>, $30</strong>

Chanel Stylo Yeux Waterproof Long-Lasting Eyeliner

In <a href="https://beautybanter.com/banter-babe-meghan-markle" target="_blank" rel="noopener noreferrer">the same interview</a>, Markle said this Chanel eyeliner was one of her favorite beauty secrets.&nbsp;<strong><br /><br /><a href="https://shop.nordstrom.com/s/chanel-stylo-yeux-waterproof-long-lasting-eyeliner/2927056" target="_blank" rel="noopener noreferrer">Chanel Stylo Yeux Waterproof Long-Lasting eyeliner in Cassis</a>, $33</strong>

Chanel Sublimage Le Teint Foundation

According to <a href="https://people.com/royals/shop-meghan-markle-favorite-beauty-products-skincare-haircare-makeup/#chanel-sublimage-le-teint-foundation" target="_blank" rel="noopener noreferrer">People</a>, Markle loves the Chanel Sublimage Le Teint foundation, which is definitely a splurge.&nbsp;<br /><br /><strong><a href="https://shop.nordstrom.com/s/chanel-sublimage-le-teint-foundation/4583860" target="_blank" rel="noopener noreferrer">Chanel Sublimage Le Teint foundation</a>, $135</strong>

Nivea Skin Firming Hydration Lotion

Markle once said she used this lotion "religiously."&nbsp;<br /><br />"It&rsquo;s honestly my favorite lotion on the market, it&rsquo;s so affordable, and makes my skin look and feel amazing," she told <a href="https://beautybanter.com/banter-babe-meghan-markle" target="_blank" rel="noopener noreferrer">Beauty Banter</a>. "I would buy a case of this at a time if I could find it."<br /><strong><br /><a href="https://www.target.com/p/nivea-skin-firming-hydration-body-lotion-16-9oz/-/A-11000317" target="_blank" rel="noopener noreferrer">Nivea Skin Firming Hydrationng Lotion</a>, $7.29</strong>

Diorshow Iconic Overcurl Spectacular Mascara

Markle told <a href="https://www.allure.com/story/meghan-markle-suits-beauty-tips?verso=true" target="_blank" rel="noopener noreferrer">Allure</a> that Diorshow Iconic is her favorite mascara.&nbsp;<br /><strong><br /><a href="https://shop.nordstrom.com/s/dior-diorshow-iconic-overcurl-spectacular-volume-curl-mascara/3495442" target="_blank" rel="noopener noreferrer">Diorshow Iconic Overcurl Spectacular mascara</a>, $29.50</strong>

Revitalash Eyelash Conditioner

In <a href="https://www.allure.com/story/meghan-markle-suits-beauty-tips?verso=true" target="_blank" rel="noopener noreferrer">that same interview</a>, Markle said Revitalash eyelash conditioner was part of her normal beauty routine. She told the magazine that thanks to the product, her lashes were "as long as they could ever be."<br /><br /><strong><a href="https://shop.nordstrom.com/s/revitalash-advanced-eyelash-conditioner/3222988" target="_blank" rel="noopener noreferrer">Revitalash Eyelash Conditioner</a>, $55-$150</strong>

Yves Saint Laurent Touche Eclat Radiant Touch Concealer

Markle once told <a href="https://www.allure.com/story/meghan-markle-suits-beauty-tips?verso=true" target="_blank" rel="noopener noreferrer">Allure</a> YSL's Touche Eclat concealer was part of her five-minute makeup routine.<strong><br /><a href="https://shop.nordstrom.com/s/yves-saint-laurent-touche-eclat-radiant-touch/2797674" target="_blank" rel="noopener noreferrer"><br />Yves Saint Laurent Touche Eclat Radiant Touch concealer</a>, $38</strong>

Also on HuffPost

1. The Reformation Dress

The duchess wears a striped dress by <a href="https://www.thereformation.com/products/pineapple-dress" target="_blank" rel="noopener noreferrer">Reformation</a>&nbsp;(which is currently unavailable online) on day 7 of the royal tour. The royal couple are seen walking along the Kingfisher Bay Jetty on Fraser Island on Oct. 22.

Similar look: BCBG MaxAzria

<strong><a href="https://www.bloomingdales.com/shop/product/bcbgmaxazria-side-tie-striped-maxi-dress?ID=2957650&amp;CategoryID=2910#fn=ppp%3Dundefined%26sp%3DNULL%26rId%3DNULL%26spc%3D18%26cm_kws%3Dbcbg%20striped%20dress%26spp%3D10%26pn%3D1%7C1%7C10%7C18%26rsid%3Dundefined%26smp%3DallMultiMatchWithSpelling" target="_blank" rel="noopener noreferrer">BCBG MaxAzria side-tie striped dress</a>, $118</strong>

Similar look: Rip Curl

<strong><a href="https://www.zappos.com/p/rip-curl-soulmate-maxi-dress-white/product/9055255/color/14" target="_blank" rel="noopener noreferrer">Rip Curl Soulmate maxi dress</a>, $49.99</strong>
Rip Curl Soulmate maxi dress, $49.99

Similar look: Free People

<strong><a href="https://us.asos.com/free-people/free-people-monday-midi-dress/prd/9471149" target="_blank" rel="noopener noreferrer">Free People Monday midi dress</a>, $100</strong>
Free People Monday midi dress, $100

2. The Emilia Wickstead Dress

The duchess wears a black dress by Emilia Wickstead at the Anzac Memorial at Hyde Park in Sydney on Oct. 20, day five of the royal tour.
The duchess wears a black dress by Emilia Wickstead at the Anzac Memorial at Hyde Park in Sydney on Oct. 20, day five of the royal tour.

Similar look: Pull & Bear

<strong><a href="https://us.asos.com/pullbear/pullbear-button-front-midi-dress/prd/10881182" target="_blank" rel="noopener noreferrer">Pull &amp; Bear midi dress with buttons</a>, $44</strong>
Pull & Bear midi dress with buttons, $44

Similar look: Lulu's

<strong><a href="https://www.lulus.com/products/when-we-first-met-black-button-front-midi-dress/694972.html" target="_blank" rel="noopener noreferrer">Lulu's black button-front midi dress</a>, $59</strong>
Lulu's black button-front midi dress, $59

Similar look: Reformation

<strong><a href="https://www.thereformation.com/products/fauna-dress?color=Black" target="_blank" rel="noopener noreferrer">Reformation Fauna dress</a>, $218</strong>
Reformation Fauna dress, $218

3. The Striped Martin Grant Maxi Dress

Meghan wears a maxi <a href="http://www.martingrantparis.com/en/women/collection/RESORT-2019-WOMEN/19" target="_blank" rel="noopener noreferrer">dress by Martin Grant</a> on Bondi Beach on Oct. 19, day four of the royal tour.
Meghan wears a maxi dress by Martin Grant on Bondi Beach on Oct. 19, day four of the royal tour.

Similar look: Forever 21

<strong><a href="https://www.forever21.com/us/shop/catalog/product/LOVE21/contemporary-main/2000318275/01" target="_blank" rel="noopener noreferrer">Forever 21 striped satin maxi dress</a>, $22.90</strong>
Forever 21 striped satin maxi dress, $22.90

Similar look: BooHoo

<strong><a href="https://us.boohoo.com/hannah-striped-button-through-maxi-dress/DZZ17377.html" target="_blank" rel="noopener noreferrer">BooHoo Hannah striped button-through maxi dress</a>, $22</strong>
BooHoo Hannah striped button-through maxi dress, $22

Similar look: Zara

<strong><a href="https://www.zara.com/us/en/striped-dress-p08034113.html?v1=7686059&amp;v2=1074540" target="_blank" rel="noopener noreferrer">Zara striped dress</a>, $69.90</strong>
Zara striped dress, $69.90

4. The Blue Dion Lee Dress

The duchess wears a <a href="https://global.dionlee.com/shop/dion-lee/new-/folded-sail-dress-a9564-p19/281031" target="_blank" rel="noopener noreferrer">Dion Lee dress</a> on Oct. 18, day three of the royal tour. The dress, which costs $990, is currently available for preorder.

Similar look: Express

<strong><a href="https://www.express.com/clothing/women/asymmetrical-ruffle-mini-dress/pro/07800605C/color/BLUE/" target="_blank" rel="noopener noreferrer">Express asymmetrical ruffle mini dress</a>, $40.99</strong>
Express asymmetrical ruffle mini dress, $40.99

Similar look: Maggy London

<strong><a href="https://shop.nordstrom.com/s/maggy-london-solid-dream-crepe-sheath-dress/5140295" target="_blank" rel="noopener noreferrer">Maggy London dream crepe sheath dress</a>, $138</strong>
Maggy London dream crepe sheath dress, $138

Similar look: Eliza J

<strong><a href="https://shop.nordstrom.com/s/eliza-j-ruffle-sheath-dress/4726686" target="_blank" rel="noopener noreferrer">Eliza J ruffle sheath dress</a>, $138</strong>
Eliza J ruffle sheath dress, $138

5. The White Karen Gee Dress

The duchess wears a white sheath dress by Karen Gee on Oct. 16, the first day of the royal tour.
The duchess wears a white sheath dress by Karen Gee on Oct. 16, the first day of the royal tour.

Similar look: New York & Company

<strong><a href="https://www.nyandcompany.com/Eva-Mendes-Collection-Sonja-Sheath-Dress/A-prod13740008/" target="_blank" rel="noopener noreferrer">New York &amp; Company Eva Mendes Collection Sonja sheath dress</a>, $24.99</strong>

Similar look: Kasper

<strong><a href="Cj0KCQjw6rXeBRD3ARIsAD9ni9BgvtCmvx5BCqge4Ya894Pp1lm6vj3dntpEz6UZEwuEMIUEYypxQS8aAp5KEALw_wcB" target="_blank" rel="noopener noreferrer">Kasper sheath dress</a>, $79</strong>
Kasper sheath dress, $79

Similar look: Calvin Klein

<strong><a href="https://www.lordandtaylor.com/calvin-klein-v-neck-sheath-dress/product/0500088389530" target="_blank" rel="noopener noreferrer">Calvin Klein V-neck sheath dress</a>, $49.99</strong>
Calvin Klein V-neck sheath dress, $49.99

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This article originally appeared on HuffPost.