Today we live in a throw-away society. Styling and aesthetics are valued, but when something goes wrong and needs replacing, it’s promptly tossed in the bin. That notion of planned obsolescence can be found across the manufacturing gamut, but you won’t find it at California’s Vintage Electric.
The Santa Clara electric bicycle builders made their name crafting the wonderfully retro E-Tracker, combining modern functionality and classic design in a package that you’ll want to pass down from generation to generation. And now the company has a new model.
Where the E-Tracker was more of an outlaw motordrome racer, the new CRUZ evokes nostalgic California beach cruiser styling. Buy one however, and you can do quite a lot more than ‘cruising.’
The new CRUZ e-bike is mighty quick, offering 20 mph speeds in street mode and a brisk 36 mph in race mode. Power comes courtesy of a 3,000 watt three-phase brushless electric motor and a 52-volt battery, allotting 30 miles of riding range and full recharging in under two hours. That’s frankly stellar performance for an e-bike and might very well cause you to second guess your current mode of transport.
Its signature feature is undoubtedly its looks. There are dozens of other electric bicycles on the market, but none that look quite as good as the CRUZ. The electric beach cruiser wears a Brooks England leather saddle and grips, alder wood inlays, and packs its technical bits in an elegant sand-cast aluminum box, all wrapped up around classic beach cruiser styling.
The price for the coolest bike on the block starts at $4,995. That may seem like a good chunk of change – it is – but then again it’s more art piece and scooter replacement than it is a bike. Vintage Electric will officially announce the bike soon with 50 special edition models up for grabs on a first-come-first-serve basis.
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