McDonald's endless fries are here, but there's a huge catch
(Biz Carson/Business Insider)
McDonald's is opening a restaurant next week featuring all-you-can-eat fries.
The new 6,500-square-foot "McDonald's of the future" will open on August 4 in St. Joseph, Missouri.
In addition to endless fries, the restaurant will also feature a dessert bar, a three-story PlayPlace for kids, and table service, according to franchise owner Chris Habiger.
The concept is a first for McDonald's, but there's a catch: It's only a temporary promotion aimed at drawing in new customers and building buzz around the restaurant opening.
Habiger did not say how long the promotion will last.
The new McDonald's will also feature digital kiosks for customers to order their food — which McDonald's is now adding to restaurants across the country — a "party room" for rent, and modern-looking couches and arm chairs for hanging out.
The restaurant will try to appeal to young moms by hosting events for mothers and kids during the day, such as play groups and children's book readings, according to its Facebook page.
(Facebook/St. Joe McDonald's)
That's something rival chain Chick-fil-A has been doing for years. Chick-fil-A has also added a "mom's valet" service to make ordering easier for parents.
The new play area for kids will be unlike any other McDonald's PlayPlace, featuring interactive light-board tables and tabletop video games.
(Facebook/St. Joe McDonald's)
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