Marks & Spencer mocked for selling 'cauliflower steak' slice in plastic packaging for £2.50
Marks & Spencer have come under fire for selling a slice of cauliflower wrapped in plastic for £2.50.
The food retailer launched its ‘cauliflower steak’. that comes with a sachet of lemon and herb drizzle, as part of its new Veggie range.
However, consumers were quick to mock the product for being nothing more than a slice of cauliflower, with a whole one costing less than £1.
Marks and Spencer stores are selling sliced cauliflower as ‘Cauliflower Steak’ with lots of lovely plastic and charging £2 (normally £2.50). A cauliflower costs about 69p from a local veg shop. pic.twitter.com/v9ocsIAB0R
— Rachel Clarke (@rachclarke27) January 5, 2018
Many also raised concerned that the steak, that comes packaged within a plastic tray and wrapping, has a negative environmental impact.
Rachel Clarke wrote on Twitter: “Marks and Spencer stores are selling sliced cauliflower as ‘Cauliflower Steak’ with lots of lovely plastic and charging £2 (normally £2.50). A cauliflower costs about 69p from a local veg shop.”
Another Twitter user replied: “It’s not a ‘Cauliflower Steak’, it’s a Fool Detector!”
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Others were concerned about the price by weight, calculating that the item amounted to almost £10 a kilogram for cauliflower, with one consumer posting: “You almost have to pat them on the back for getting away with that.”
Much criticism was reserved for the packaging, which consumers described as “wasteful” and “ridiculous”, and said M&S should be “ashamed”.
Speaking to LADbible, Ms Clarke said: “I think it’s just frustrating for a number of reasons. It might put people off trying a vegan or vegetarian diet if that’s on offer.
What is going on? What a ridiculous product – and I bet it has a “use by” date on instead of “best Before” because it has been “processed” Oh my days
— Zero WasteEvents (@CwmHarryZW) January 8, 2018
My kind of cauliflower steak pic.twitter.com/CoUBcnlWv9
— Matthew Schellhorn (@schellhornmusic) January 5, 2018
M&S, what are you doing to reduce single use plastic in your stores? Selling plastic packages cauliflowers is not one of your better ideas stop #PlasticPollution
— Lloyd Hester (@lloydh) January 9, 2018
Ridiculous …. Who doesn’t own a knife to make a few slices through it, it’s quicker and easier than slicing an onion
— lisa shakeshaft (@shakester) January 7, 2018
“Also, I understand how important and great food innovation is, but surely directing customers to fresh vegetables would be more effective?”
M&S said: “We have launched a ready-to-cook Cauliflower Steak with a herb dressing as part of our new Veggie range. This is for customers looking for a quick and convenient vegetarian meal option.
“The plastic tray protects the product and is widely recyclable. We continue to look at ways to optimise our food packaging and ensure it can be widely recycled.”
