The apps business has finally 'come of age' and this worldwide success story is now growing fast. Apps generated impressive revenues of 12 billion USD in full-year 2012, and in total 46 billion apps were downloaded in the year, taking the cumulative all-time total downloads since the app game began, to 83 billion. That is certainly a market in rapid growth, just look at those numbers again. The all-time cumulative total number of downloads stood at 37 billion at the end of 2011, but reached 83 billion by the end of 2012, more than doubling in one year. So in 2012, more apps were downloaded that in the previous 5 years all added together.
This doubling is forecast to happen again in 2013. Our new forecasts show that 2013 will see 82 billion apps downloaded worldwide, taking the cumulative total to 165 billion apps by the end of the year. Revenues are set for 'space rocket' growth too, after 2012 saw full-year app revenues of USD 12 billion, in 2013 we forecast worldwide app revenues to reach USD 20.4 billion.
From this doubling of the apps business in 2013, we forecast that downloads will continue to grow to exceed 200 billion per year by the end of full year 2017, and revenues in 2017 will reach 63.5 billion US dollars.
This is impressive growth. While worldwide the mobile subscriber base is forecast to grow at a CAGR of 4.8 percent over the period 2012 to 2017, and annual handset shipments are expected to increase at a CAGR of 6.6 percent over the same time frame, apps downloads are forecast to grow at 35.9 percent CAGR.
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About Portio Research Limited
Portio Research Ltd is an independent UK-based research company, focussed on providing high quality market studies. For our published research studies, we specialise in a tightly focussed niche within the mobile sector. We look at customers, I.E. mobile subscribers, and we look at network operators, and we focus mostly on the products and services that connect these two groups. We look at the relationships between operators, the products they sell and the people they sell them to, looking in particular at go-to-market strategies and how the products and services markets vary around the world. We cover all areas of the mobile space including network technologies, handsets and devices, but mobile content and non-voice mobile products, particularly messaging, are our core areas of expertise. In addition to our highly-regarded off-the-shelf market research, we are also always looking to help clients with bespoke research requests, and we can turn around tailored research projects quickly and cost-effectively.
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