Mark Cuban's AXS TV is bulking up its daytime fare.
The cable network owned by Mark Cuban, Ryan Seacrest, CAA and AEG has partnered with the Huffington Post's streaming network, HuffPost Live, for a daytime programming block.
Airing Monday-Friday from 10 a.m.-4 p.m. EST (7 a.m.-1 p.m. PST) the block will provide a custom viewing experience created specifically for AXS and will feature live HuffPost Live's original and live video content with an on-screen viewer comment stream to encourage real-time participation from viewers.
"Given its focus on becoming the premier cable destination for live programming, AXS TV is a perfect fit for HuffPost Live’s real-time coverage of the day’s news, and a great opportunity to bring social engagement to TV,” said Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group.
HuffPost Live on AXS TV will air five days a week starting May 13, with an app launching in the summer to offer viewers a second-screen experience and opportunity to join the dialog.
Added Cuban: “Adding live daytime programming is a big step in AXS TV’s road to becoming a 24/7 live network focused on pop culture, music and entertainment. With the unique social participation components [HuffPost Live president/co-creator] Roy [Sekoff] and his team at HuffPost Live have built exclusively for AXS TV viewers, we are also underscoring our commitment to form a direct connection with our audience thru our programming and to increase the footprint of social television,” said Mark Cuban, Founder, Chairman and President of AXS TV.
AXS TV launched in July, airing more live concerts and events than any other network, with a cadre of artists on board including Jay Z, Bono, Usher, Aerosmith, Jennifer Hudson and more.