Maine company helps customers track their lobster dinner; goal is to better market the product

The Associated Press

MILBRIDGE, Maine - A Maine company is making it easier for lobster lovers to track their meal.

Dorr Lobster Co. has been putting identification tags on lobsters shipped out of its Milbridge facility for retail sale since the summer.

The tags, which can be kept on during cooking so restaurant customers see them, includes the company's phone number, website address, and a tracking number that diners can look up online to find out which fisherman caught their lobster and when it was caught.

Chad Dorr, business manager for the family-owned business, tells the Bangor Daily News (http://bit.ly/RgkM9t ) the goals are to better marker the product and ensure customers that their dinner was harvested sustainably.

He says if customers know more about their meal, it could end up fetching a higher price.

___

Information from: Bangor Daily News, http://www.bangordailynews.com