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It's the retail version of a touchdown: Electronic Arts says it sold 900,000 units of its Madden NFL 13 video game in the 24 hours following its release Tuesday, a new company record for first-day game sales. In addition, EA reported record day one online usage.
People are talking about the game, too: The gamemaker said that since Madden launched, there have been 665,464 game-related social interactions on Facebook and Twitter in sum. The game has been mentioned every six seconds on Twitter on average.
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Overall sales on HD platforms are up 7% year-over-year, EA added.
So why is this year's upgrade of the franchise dong so well? Anthony Stevenson, EA Sports's director of marketing, told Mashable the company's goal each year is to add enough new technology to the game to make the prior game obsolete. "If there's not enough innovation, we're not doing our job," he said.
Aside from the updated rosters, the gameplay engine has been redone to leverage real-time physics.
There's another new feature for users with a Kinect Sensor on Microsoft's Xbox 360: When you yell at your TV using Better with Kinect, the players actually respond. Stevenson explains that you use your voice to call out plays, and watch the gameplay unfold.
Madden NFL 13 is available on Xbox 360, Nintendo Wii, Playstation Vita and PlayStation 3.
1. Madden NFL 2013
After more than 20 million fan votes, Detroit Lions wide receiver Calvin Johnson will grace the cover of this year's edition of EA Sports's popular franchise, which will be released on August 28. Image courtesy of EA Sports.
Have you bought or played the new Madden NFL 13 yet? What do you think of it? Let us know in the comments.
This story originally published on Mashable here.