Better Buy: Alphabet vs. Roku

Better Buy: Alphabet vs. Roku
Trevor Jennewine, The Motley Fool
·6 min read

In 2019, digital advertising first surpassed traditional print ads in popularity, as marketing dollars followed consumers onto mobile apps, social media, and smart TVs. Both Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) and Roku (NASDAQ: ROKU) have benefited from this trend, with Alphabet's stock price up 82% and shares of Roku surging 717% in value since 2018.