Beyond Meat Has Completely Altered Its Go-to-Market Strategy

Beyond Meat Has Completely Altered Its Go-to-Market Strategy

The first six months of 2020 have visibly transformed Beyond Meat's (NASDAQ: BYND) approach to marketing its plant-based, meat substitute products. Total revenue jumped by 69% against the prior-year quarter to $113.3 million. In the second quarter, U.S. retail sales (mostly through grocery channels) almost tripled to $90 million, while foodservice sales in the U.S. plunged by 61% to $6.5 million.