Would TikTok’s Downfall Make Snapchat a Buy?

TikTok's meteoric rise seemingly threatened Snap's (NYSE: SNAP) Snapchat, which targets the same Gen Z market with its ephemeral messages and short videos. TikTok clearly covets Snap's core market: It bought so many ads on Snapchat it became its top advertiser last year, according to MediaRadar, and it poached over a dozen employees from Snap. First, Indian regulators banned TikTok, along with dozens of other Chinese apps, citing privacy concerns and escalating tensions with China.