Coca-Cola will stop making Odwalla smoothies and juices by the end of July

Coca-Cola Co. is shutting down its Odwalla juice and smoothie brand as sales have continued to decline while consumer preferences have shifted away from drinks laden with sugar over the past several years. "Given a rapidly shifting marketplace and despite every effort to support continued production and delivery services, The Coca-Cola Company has made the decision to discontinue the Odwalla brand and its products and to dissolve the chilled Direct Store Delivery (DSD) distribution network after July 31, 2020," a Coca-Cola spokesperson told TODAY Food via email. Related: The Coca-Cola Co. says it has "initiated contingency supply plans."