Burger King uses real-time data to deliver Whoppers to drivers in traffic

Burger King uses real-time data to deliver Whoppers to drivers in traffic

Burger King might have just broken into an entirely new market. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles. With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world.