What Peloton's Low Churn Rate Really Means

What Peloton's Low Churn Rate Really Means
·5 min read

No matter how bad things get for Peloton Interactive (NASDAQ: PTON) bulls, they always have a metric they can trot out to boost their case. Peloton's churn rate, or the number of connected fitness subscribers who quit each month, has always been low. Less than 1% of Peloton's connected fitness subscribers leave the service each month, which seems to both vouch for the product itself and show how loyal the customer base is.

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