Taco Bell Brings Back a Beloved Menu Deal

Taco Bell Brings Back a Beloved Menu Deal

While Taco Bell had many promotions and limited-time offers over the years, few were as popular as the Taco Lovers Pass. "I really am rooting for the customers that want to take advantage of the pass and redeem that free taco every day for 30 days," Taco Bell's Chief Digital Officer Zipporah Allen told TheStreet at the time. Eight months after the initial launch, Taco Bell decided to bring back the pass for a single day — in honor of National Taco Day on Oct. 4, Taco Bell will be making the $10 subscription offer available to purchase through its mobile app.