Holiday Deals Are Here. Retailers Want You to Buy Earlier Than Ever.

Holiday Deals Are Here. Retailers Want You to Buy Earlier Than Ever.

Big-box retailers have been gradually inching the start of the holiday season forward, offering discounts as early as October in a bid to capture sales from the over 40% of consumers who expect to begin gift shopping before Halloween. That means retailers will likely continue discounting items, even if they’ve done a good job managing inventory, to stay competitive.