The Genius of Amazon's October Prime Day

Amazon (NASDAQ: AMZN) had to delay its Prime Day shopping holiday from its usual midsummer date this year due to the impact of COVID-19 on its business. With surging demand and lower throughput in its warehouses, Amazon simply couldn't handle the record-breaking shopping volume it gets on Prime Day every year. The shopping holiday is now scheduled for Oct. 13-Oct. 14, and the timing is a genius maneuver from Amazon as it prepares for Black Friday and Christmas shopping.