Jim Cramer: How to Play the Leisurization of Apparel

·4 min read

When you are at home and nobody cares how you look, there's nothing more comfortable, save sweats, than jeans. The stock of Levi Strass, which hit bottom in April at $9, has clawed its way back up to $16. Before the pandemic started, the company, arguably was not doing as well as it is now given that it's been able to sell jeans in the e-commerce channel that had been pretty much of nice appendage beforehand.